When I see a designer who is quick to give an opinion on another’s work without attempting to retrace the thought process behind it, I see a designer who is very tied to the opinions of others in their own work.

But no one is paying designers for the opinions of their peers. Clients trust a designer who will listen to them about their problem and then think for themselves on how to solve it. It is why the Verizon redesign, like a host of other much-derided Pentagram identities, will ultimately be a success. Does that make me personally like it? It certainly does not. But what I like and what I think is best are not one in the same. They can be mutually exclusive. I do not think I have earned the right to think of my opinion in such a high-minded manner.

Andrew Beck .


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