Design is critical thinking made tangible in order to meet a predetermined goal.

If you truly believe that, then ask yourself what the purpose behind the endless sea of logos, icons, and layouts created on –let’s take Dribble– truly is? If your answer is «just inspiration» then you have answered correctly. There is no client. There is no goal other than displaying production skills and pandering to the rest of the community for affirmation. It is a vacuum. But design does not exist in a vacuum. There is always a goal that transcends the visual layer you judge at first glance.

Andrew Beck .


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