A company is like a big orchestra with me as the conductor. Everyone I come across has his or her strength and weaknesses that can be perceived as their strength.Artistically, there are types of a person who probably aren’t as talented in their art skills but are considered a hard worker, then there are those who are gifted story tellers,and you can see a balance in that. Composition is very important in a firm. The varying personalities and skills is what enrich us as a company.

How I approach the company is also very personal. I may approach both staff and clients differently. Anyone who works here will learn and do everything. I make sure the team has an understanding of different aspect of the creative process. And I can ensure you most of the people who once worked here end up doing something great on their own.

I don’t have an ego to claim and do everything by myself. I realize the capacity and time of my generation has passed and people’s way of thinking has evolved. I instead am in the constant look for young and fresh designers, because they keep the company relevant and help us grow as a team.

Hermawan Tanzil.