Anyone can make a fancy design, but design itself involves many aspects that other people don’t see or understand. For instance, art directing a photography shoot, copywriting, or the technical aspect in printing. As a design company, you will collaborate your efforts with copywriters, photographers, illustrators that presents the same design vision as the company. I also believe in the importance of research, conceptualizing an idea and execution. There is an element of science, technology, and craftsmanship in design.

All this can only be obtained through the right resources, skills, and experienceto evolve your design style into something different. To design something that is simple and pretty can be done by anybody. But to present something of value that has character, spirit, and a better means of communication is what differentiates us from the other designers.

Hermawan Tanzil.