… the more culture spreads out and the more refined education becomes, the more refined the sensibility about type becomes, too. The more uneducated the person is who you talk to, the more he likes horrible typefaces.

Look at anything which is elegant and refined; you find elegant and refined typefaces. The more culture is refined in the future—this might take a long time, but eventually education might prevail over ignorance—the more you’ll find good typography. I’m convinced of that.

Massimo Vignelli.