We easily spend years working on a new type release for typotheque. I worked on greta sans for 4 years. if I based my work on current trends, by the time I completed a project, it would be out of fashion. instead, we look at type from a more long term perspective—they have a potential to remain usable for decades – even longer. in fact many of the fonts which we use right now were created by people who have passed away long, long time ago. in our own collection, one of our bestseller is fedra sans, which was designed back in 2001, but only recently became used widely. while type design certainly builds on history, we try to adapt to the contemporary requirements and anticipate how type might be used today. fedra sans was designed to be used on screen and paper, from the start, instead of adapting a print font for screens, which is why it’s flexible and used often still today. Peter Bilak.