Design ideas, much like dreams, need to be realised quickly and in sufficient detail to be communicated effectively, otherwise they disappear before your eyes. The faster a designer can get an idea to a sufficient fidelity, the sooner it allows them to bring less non-designers into the mix (and it improves the designer-to-designer conversations too). It’s essential that we do this because the greatest design ideas can come from the most unexpected people in the most unexpected places. You just don’t know.

It’s incumbent on every leader and every senior designer to create an environment where more dopey ideas get shared. The key to this is being able to share ideas that other people can understand correctly. If you, or your business is employing design as a competitive strategy, you’ll only be as successful as your ability to share, nurture and evolve your dopey ideas.

Darryl Gray.