Risking ideas by sharing them too early is a well-founded concern. But, ironically, not sharing ideas early carries just as much risk. A lack of other essential points of view can mean that the idea never quite gathers enough momentum to take flight. It doesn’t develop the texture and detail that comes from bouncing around different minds. It risks becoming a missed opportunity.

Sharing ideas that cannot be properly understood is risky. Designers need better ways of sharing their ideas with designers and non-designers alike. This is a communication and tooling problem that the next generation of design tools must help solve.

Darryl Gray.