A lot of people are criticising us for being too expensive for Writer OSX, and of course there are certain market realities that will eventually force you to go down with the price. Someone copies your thing and puts it out at half price, and eventually you have to do the old game, and play the pricing destruction strategy card. So pricing is important, but value is important as well, and usability is important but only to a certain degree. Consistency and aesthetic refinement is important as well. Oliver Reichenstein.