My ultimate judgement of a project we’ve done is dependent on how it was received. I don’t think that’s a bad stance to have as a designer. Ultimately, we are in a very audience-related profession, and I think that’s good. If we design a music video for The Rolling Stones and their base audience thinks it’s bad, then it’s a bad video, no matter if I think it’s great or not. By definition, there is a functionality in the things we do. While I’m extremely aware, and even insistent, that a piece of design can never be judged by functionality alone, I think it’s ultimately inhuman to only see things for their functionality. We want things to be more than that. The desire for beauty is something that’s in us, and it’s not trivial. Stefan Sagmeister.