If you want to run a successful café—and enjoy it—you need to love a lot more than coffee. You’ve also gotta get some kind of pleasure, even grim satisfaction, out of the daily grind. Which means, of course, interacting with customers, hiring & managing wait staff, handling the day-to-day necessities like ordering supplies, cleaning, paying rent, marketing your butt off, and dealing with customers who want to squat on your valuable tables all day for just $2 of brew.via 37signals.