Geometric shapes FTW Y'all! It's no secret that I'm a sucker for geometric shapes. HKU identity, made by the crazy Dutchmen fine gentlemen at Thonik.
The new house style was prompted by the official name change from the Hogeschool van de Kunsten Utrecht (Utrecht School of the Arts) to HKU. The twenty-five-year-old logo is being replaced with a new one: three powerful letters forming a core in an infinite grid of connections and possibilities to create a dynamic house style. As early as 1996, also in Utrecht, Thonik experimented with a dynamic house style for the Centraal Museum. A simple logo with five Cs was broken open in communications and spread over the image.via Corporate Identity Portal.
Also on Creative Review.