Because, what could be better for Google than making your Google login your Internet login? For a publicly‐traded multi‐billion‐dollar company that thirsts for your data, that is the ultimate dream: the unfettered ability to track you regardless of which device you are using or which sites you are visiting.

Google doesn’t want to give Internet access to everyone, they want to give Internet access to everyone via a Google account. And they are building an empire that spans hardware, software, cloud services, and network access. One that seamlessly blends all of the above to create the Google experience.Aral Balkan.