When it comes to objects and «things,» we agree on a few basic principles of beauty. Simple objects are attractive. We are attracted to simple, clutter-free, and minimalist design.

The design needs to be in harmony with the usability of the product. «Efficient design» is quite often very beautiful. However, most often, an attractive product gives the impression of being more efficient. The product, beyond its utility should serve as an extension to pleasure.

Divya Pahwa.