Having a great idea doesn't always translate to a great design. Fantastic, original concepts can still end up as run-of-the-mill executions, merely leaning on recent trends and contemporary visual approaches.

What is essential to any project is to define a visual grammar to clothe your idea and give it form, dressing it for the occasion, so that it stands out from the visual crowd.

The key to finding a unique visual language appropriate to your idea, is to sidestep the mechanical filter and undertake the filtration yourself. The finding and sifting should be through you, not through the industrial sieves of Messrs Google, FFFFound or Flickr.

The Standardistas.