Nearly everyone likes to be liked. And as designers we can sometimes exist in a vacuum where we are trying to impress each other more with our work, than actually doing what is required of us. Aesthetic design is great and obviously is easy to digest and hit that like button for.

But be aware that if you create things to purely look cool or neat without actually solving anything then it is art more than it is design. It’s popularity alone doesn’t mean it’s great design. It’s just easy for others to digest and appreciate it on a more superficial level.

Nguyen Le.