You know bad design when you encounter it. From every chair you’ve sat in that hurt your ass, to every coffee cup that burned your hand, to every time your finger triggered the wrong link on your phone, to every airline booking site that pissed you off. You know bad design. You hate it. And you should. Because anything designed poorly could’ve been designed better. The truth is that good design isn’t magic: it takes a clear goal, the expertise and resources to reach that goal, and, most of all, the intention to do it well.Mike Monteiro.