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You and your team are professionals who spend dozens of hours each week becoming experts on your clients’ industries, learning best practices and honing skills you’ve spent decades building. Your clients are paying you, your advice and expertise, and if they’re not accepting it, they’re wasting your time and their money. They won’t get the results they want and you’ll spend time on projects that are against your best practices. Why spend time doing work that is less than your best?

As a professional, you can only be helping out one client at any moment of the day, and since you never get to live the same day twice, you’re giving away something more valuable by persisting with a client who doesn’t take your advice.

Geoff Mcqueen.

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