As we start to design and build websites with massively larger volumes of content, we find that often they’ve outgrown the ability of individuals to manually organize them. Now we need automation and complex algorithms to find that needle in the haystack. We need the content to include inherent meaning that makes sense to machines, for example, to support data-driven applications based on search, browse, and related links. A content strategist is the person with specialized focus on making sure that the content is meaningful and the site is designed to make the best use of it. Rachel Lovinger.