When you create interesting things—even small ones—people tend to notice. This is because you’ve leveraged the power of attraction. You’ve given them something to talk about—and we all are drawn to that. Maybe you create an educational initiative that helps prison inmates express their creativity. Maybe you collect forgotten technologies and write about them on a blog. Maybe you create a podcast in which you interview octogenarians about their lives. Any of these will get you more media attention than the average social media marketer can muster. Forget shortcuts and gimmicks. Do something interesting and people will take notice. Eric Karjaluoto.