… uniqueness and voice are on two completely separate plains — uniqueness is a metric regarding a fonts usage, where voice is the personality the font puts forth.

But also, sometimes fonts are unique because they are currently unfound by the sea of designers hopelessly awaiting the next typographic trend. Without their work placed under a spotlight, adoption obviously suffers, and in turn, these new fonts remain unfound, and thereby unique. So if designers are not aware of a font’s existence, then of course it will difficult to achieve uniqueness!

Jesse Chase.