For our pitches, we have a «make ‘em sick, make ‘em well» philosophy. This is something Hannah Paramore, our president, has preached to us; it’s an old adage from one of her mentors and we’ve found it to be highly effective.

First, you make ’em sick: We tell our clients the issues they’re having with their brands and their websites. Often times, there’s too much going on: visual clutter and unclear calls to action are the most common issues websites more than three or four years old face. Then we cure them with our creative. It’s always a striking difference; our creative tends to be much more minimalistic than what they expect.

Matt Burch.