Oddly, I don’t remember making the decision to start a foundry. One thing led to another and it just kind of happened. I started drawing typefaces around 22 years ago after I stumbled onto Emigre Magazine. The interplay between Zuzana Licko’s brilliant typefaces and Rudy Vanderlans’ layouts was magic. I started making typefaces for the work I was doing in my classes and at my job as a designer for my university. That led to making typefaces for use outside of my own work. That led to me making some typefaces for House Industries. That led to me working as a designer at House for several amazing years. That led to me constantly thinking about typefaces. That led to ideas for typefaces that I worked on in my free time. That led to starting a company so that I could finish those typefaces. Once they were done I wanted to see how people would use them, so I started a foundry. It’s all one long thread but my motivation for making typefaces is still the same as it was 22 years ago. I still make typefaces to solve design problems. Tal Leming.