Why should we abandon two dimensions? Well, yes, in perspective of course. Until very recently we have worked in two dimensions on flat paper. Now we are drawn through the picture into a third dimension, into a virtual world. But three-dimensional fonts do not make sense. You can add shadows and provide depth, but there is no point. Reading means linear and black and white.

I have always lived in two dimensions. The third one belongs to the future. I enjoy the company of young people, particularly when questions crop up about the difference between fonts on the screen and material ones, as I have experienced them. Young people no longer see the type justification on the screen, and don’t know how close or how far letters should be placed from each other. And here I can set quite clear rules, I can share that with them as a tutor.

Adrian Frutiger.