I never design a typeface without a very specific purpose. We try to establish a series of problems and goals before starting a new design, and then we try to solve them. I always start with the same letter: ‹a›. If I can’t design a good ‹a›, I simply quit. I always apply this rule, except when developing a revival; in that case, the original is the rule and we don’t even try to improve it, we just bring it into our digital world with a new outfit. Dino Dos Santos.