«There is a difference between support and optimization» is a line I use regularly at work. For time and budget reasons, we can’t make the best experience ever for every connected device, but we have a responsibility to provide a decent experience to those who wish to interact with our products and services. As we move into the future, it’s going to be harder and harder to account for the plethora of connected devices, so we need to be construct our experiences with more consideration. In the magical world of web design we sometimes have to cut corners. Let’s make sure The Web’s superpower isn’t one of the corners we cut. Brad Frost.