Our office was at 123 South Park, ground zero of the dot-com boom and bust. EBooks was behind us, eToys was down the street, 21st Century Internet Venture Partners was right around the corner. Tour buses would go around South Park—Japanese tourists taking pictures of «The Internet.» At these Internet parties, over-stimulated MBA guys would be like, «We’re doing this virtually. We’re shipping toys to people.» And I would tell them, «I actually make the stuff. I make tangible goods that people can enjoy.» And their eyes would just completely glaze over, and like «poof!» I disappeared from the conversation. It was like, «This guy is irrelevant, who else can we talk to?» Yves Behar.