… when we launched Typekit we charged customers from day one even though we didn’t have a search engine. We created some good partnerships with foundries, so that we had about 800 vaults in the library, but no engine to actually search them. You had to page through a file that you couldn’t sort. And we didn’t do alphabetical order because honestly fonts vary in quality and usefulness. If all your pixilated retro grungy fonts start with A, you’re library will look really bad. So we put them in order of how much we liked the font. You couldn’t search or sort it—all you could do was hit the next button. Jeff Veen.