I tell you what though, when you are reading negativity towards your own work it hurts but the feeling you get is worse when you agree with what people are saying. In a nutshell, I called things wrong and for a man who spends his entire day keeping up to speed on what’s cutting edge, I was completely embarrassed.

Due to the investment of time and money, I had to sit things out, which wouldn’t be easy especially as FWA had been awarding Flash sites, almost exclusively, for ten years. It would take a further year of proactively finding amazing class="sc">HTML websites to showcase before people realized that the class="sc">F in class="sc">FWA did not stand for Flash.

Rob Ford.