Good typography is about creating balance and beautiful details. Lines should break in harmony with the rhythm of the writing. They should make a pleasing shape, in the way of a natural coastline. The fun comes in hiding little surprises—a particularly nice alignment with other elements on the page, say, or a colour change for just one word in a dozen pages. It's about creating hidden systems—systems that may not be discovered, but that will be felt. That sort of thing requires love, and love requires time. Sure, you can bash out a piece and be done with it, but why? Slow your breathing and tend to the garden. Stefan G. Bucher.