Every craft requires attention to detail. … building something that will be used by other people … everywhere, it needs to be built as well as can be.

Typography appears to require a lot of detail, but so does … brain surgery. Sometimes only the experts know the difference, but if you want to be an expert at what you're making, you will only be happy with the result when you've given it everything you have.

I strongly believe that the attention someone gives to what he or she makes is reflected in the end result, whether it is obvious or not.

Inherent quality is part of absolute quality and without it things will appear shoddy. The users may not know why, but they always sense it.

Erik Spiekermann.