Before I opened the studio, I worked for many companies, large and small. I feel like I’ve gotten my dose of the large corporate world, of the midsized corporate world, and of the smallish corporate world. And I have worked in studios that were ten, 20, 30 people. And I feel that when I look at the work emerging from any of these entities, the really good work was most often done by three people. When 20 people were involved, it mostly sucked. So for me, it never seems that size works in favor of the client.

From my own perspective, a small studio has numerous advantages. You have low overhead, so you can be financially independent. You are also able to remain a designer, something that many of my friends have lost as their businesses grew to 10 or 20 people. I like doing the little bit of manage- ment that my small company needs, but I don’t want to do it full-time. I don’t want to become a full-time design manager.

Stefan Sagmeister.