There are several processes, to be combined differently for every project. They include list-making; switching from one project to another; going alone into a café with nothing to read and nobody to meet, thus winding up like a lonely fool and being shamed into working (stole this technique from director Steven Soderbergh); and starting a project where the seed of the idea has absolutely nothing to do with the project, like designing a campaign to promote literacy using the word «air-conditioner»—a technique developed by Edward de Bono. Stefan Sagmeister.