People develop communities that define themselves and isolate them from others. This leads to a kind of estrange- ment from everyone else. And before you know it, there’s a class or status war, or some other sense that we’re more important because of our desires, or a sense of betterment because we have good taste, or because we earn more money. That collective identification quickly turns into a way of excluding others from humanity. We have to be so cautious of this. It is an endless cycle of human history. A collective consciousness develops within a tribe, and everyone outside becomes worthless—it’s a prevailing pattern in humanity. Milton Glaser.