Designers must manage a new kind of conversation around their work, because connectivity has created new opportunities for audiences to contribute. We are no longer only designing logos, brochures, and posters, but now also experiences and interactions that provide the path for audience engagement. If resonance and engagement are our goals, then improvisation is the blueprint for creating these interactions. Improvisation’s ability to manage the contributions of others and lead them to a desirable outcome makes it a prime lens to view and understand these new requirements. Frank Chimero.