This is very relative formulation, but to a certain degree you can actually define a user experience and you do that by simplifying. The more you simplify something, the less complexity a product has, the more homogenous the user experience will be. A good example is language. It's very easy to misunderstand someone, but the clearer you express yourself the harder it gets to misunderstand. Most of the time we understand each other pretty well, which means that language in itself is the proof that experience can be designed, to a certain degree. Of course there's always implementation. There's always context. There's always different preconceived conditions where a sentence could be misunderstood, but user experience design is a lot like composing text, so you need to nail the rhetoric. More than talking pretty, you need to speak clearly, and when you manage to speak as clearly as possible, people will also forgive your grammatical mistakes or your funny Swiss accent. Oliver Reichenstein.