At the very basic level, I learned that it’s important to think about what you do and for whom you do it. The idea of staying small came out of his [Tibor Kalman's] studio. Before I went to Hong Kong, he knew I was going to be paid well there, and he said, «Don’t you go and spend all the money that they pay you or you’re going to be the whore of ad agencies for the rest of your life.» He had a fantastic way of being able to give advice that others could hear. Stefan Sagmeister.