… a lot of corporate design is still driven by a group of people that don't understand the medium well enough. For example, scrolling is still an issue for a lot of marketing people. It's a huge problem—they always want to be in this visible area, and then they start applying the old tricks, like pull downs or carousels to put as much information as they can in the non scroll area, which is complete nonsense. If you look at the number of interactions and the complexity that these interactions require, both mentally and physically, it’s often easier to scroll. Oliver Reichenstein.