If your app isn’t clear enough, users will struggle. There’s going to be that point of friction.

If your users don’t know how your app works, they’ll become frustrated.

If your users don’t know how your app works, they’ll become frustrated. Or in the words of Henry Dreyfuss: there’s a point of friction. If I can’t instantly figure out how to download new messages in your email app, you’re making me think and there’s a point of friction. If I can’t directly find the navigation item that leads me to your restaurant’s opening hours, you made me think. If I don’t instantly see how to contact you, there’s friction… Thomas Byttebier.