You cannot succeed in design services unless you really believe in your clients and your client’s products. Just as it’s essential to enjoy working with the people you form a company with, working with clients that you like is essential too. I liked some of the clients I worked with, and I flatly disliked many of the others.

If you’re trying to build a design studio based on a reputation for doing phenomenal work, taking on assignments from clients you don’t believe in is a waste of everyone’s time.

Khoi Vinh.