I was introduced to the principles of type design while in school for graphic design at the College for Creative Studies in Detroit. Something about the process appealed to me, and I quickly became obsessed. I tried to turn just about every project into something involving drawing letters.

My interest in type never went away. I learned how type works in the real world: what art directors like, what clients like, what different audiences like. I was never very good at picking colors or photos, or coming up with clever graphics, and my type focus must have been noticed because, after a few years, I was mostly handling the type-centric projects.

Jackson Cavanaugh.