For hundreds of years, type was arranged by typographers and set by typesetters: a narrow subset of design specialists with special equipment and special training. In this new era of self-publishing, suddenly everyone is a typographer. This is both scary and exciting. It brings new education challenges: for instance, basic terms like «type» are increasingly misused.
The positive news is that this expansion of the craft engages specialists from other fields who haven’t had to think about type until now. People from diverse disciplines are contributing all sorts of new ideas to typography. Also, font jokes make more sense at a normal person party than they used to.
Stephen Coles.