There are people who think that the type should be expressive—they have a different point of view from mine. I don’t think type should be expressive at all. I can write the word 'dog' with any typeface, and it doesn’t have to look like a dog. But there are people who, when they write 'dog' think it should bark, you know? So there are all kinds of people, and therefore, there will always people who will find work designing funky type, and it could be that all of a sudden a funky typeface takes the world by storm, but I doubt it. I’m a strong believer in intellect and intelligence, and I’m a strong believer in intellectual elegance, so that, I think, will prevent vulgarity from really taking over the world more than it has already. Massimo Vignelli.