We are all responsible for the projects we work on. This creates ownership and responsibility. We do not pitch for new work, so we do not work for clients we do not have. Instead, we concentrate our efforts on the clients we do have. This way the work we design actually gets made.

We like it. So do our clients, as they know that the work they pay us to do actually gets designed by the best designers within the company, and not—as is so often the case in large agencies—by the B team, while the A team is out pitching new clients.

Stefan Sagmeister.