«What’s a good font to use?» It’s a difficult question, because typefaces don’t exist in a vacuum. If you decided to make a painting, you probably wouldn’t start by asking an artist friend, «What color should I use?»

Choosing typefaces relies on weighing the context of what you’re designing against your technical requirements, typographic knowledge, and gut instinct.

And we’re back to that old chestnut about rules: there are many right answers, and no answers are really wrong; there are just different degrees of good.

Jason Santa Maria.