Logos do not make a brand. When we think of brands, we think of logos and identities. But these are just symbols that represent companies. A company’s brand is consumers’ perception of that company, and that perception is built up over time, through experiences. When a consumer is interacting with your company through any capacity, you are literally in the process of creating your brand. Because consumers are interacting with companies mostly through their products, the fastest way for companies to build a strong brand is through design consistency. Thus, design is the brand.Irene Au.