Whether we’re talking about product design or graphic design, great design is iconic. It’s not a fad, not showy, not trendy, not easily thrown away.
Design is all about the details, yet it’s the details that we often overlook, or take for granted, or forgo because we don’t have the time or resources. But there is no great design unless there is great attention paid to detail.
The details matter because they directly impact how we feel about a product or service after we interact with it.