My approach is simple: I try to make things that will grab people's attention. Most pieces I create are a personal take on a particular subject, which is why my work tends to sway between art and design. For the most part, this approach is often seen in my poster work as well as in music-related projects due to their tendencies of allowing such freedom of expression.

In spite of this, I find that my most successful projects are the ones that have been created through such idiosyncrasy. This approach not only gives me an avenue for personal expression, but it also allows the work to create a dialogue between itself and an audience, thereby being effective in generating awareness to the subject at hand. This is also the primary reason why I consider myself more of an artist rather than a designer.

As a designer, I am constantly at the helm of criticism and judgement during the creative process. These opinions, as correct or incorrect as they may be, are the subject of my interest in understanding how others perceive my work. And as an artist, curiosity for such discourses leads my artwork to convey an open interpretation without compromising my own point of view.

Derek Kim.