… then I started doing work for magazines. The way that happened—this is the best story to tell students—was that I would go sit with a big stack of magazines and collect names out of the masthead, like the names of art directors or editors. Then I’d go home and email all of them.

Often their emails weren’t listed, so I guessed their email addresses. I had a text file of every possible combination of the person’s first and last name and I’d send 20 emails out and hope that I got 19 errors back, which meant that one got through. It was a weaselly way to reach people, but it worked.

Chuck Anderson.