… my biggest issue with Helvetica: It’s 1960s technology, 1960s aesthetics, 1960s principles. You know what else is technology from the 1960s? … Things we’ve built on for the past 50 years and stopped using as the new, more functional, more era-appropriate products took hold. Today there are dozens of contemporary sans serif typefaces that improve the performance and aesthetics of Helvetica … But, like cockroaches, Helvetica seems to be poised to survive time and space, no matter what. When you see someone walking down the street, today, dressed like a 1960s business person, you (or at least I) think «what a douche.» That’s the same thought I have when I see something/someone using Helvetica.Armin Vit.